Landon FitchSystems · Support · Product

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Founder-built product

Fitch Foundry NFC Platform

NFC tap cards and keychains connected to editable profiles, with an online store and tools for managing orders.

Visit Fitch Foundry
Role
Founder, Product Owner & Developer
Organization
Fitch Foundry LLC
Timeline
April 2026–Present
Status
In production

Problem

Traditional business cards become outdated and are easy to lose. The product needed to make a physical tap open a useful, editable profile without requiring the recipient to install an app.

Context

  • Fitch Foundry sells NFC tap cards and keychains connected to customer-managed web profiles.
  • The business required both customer-facing product experiences and operational tools for fulfillment and support.

Requirements

  • Keep the tap-to-profile experience fast and simple on mobile devices.
  • Protect customer accounts and separate customer, product, order, and administrative permissions.
  • Support product claiming and updates after physical devices leave fulfillment.
  • Design both the software and the operating process behind it.

My role

  • Design and build the product experience from concept through production support.
  • Implement authentication, onboarding, profiles, ecommerce, payments, account management, and role-based access.
  • Connect customer, order, product, and device-claiming workflows through Firebase services and APIs.
  • Manage platform enhancements, troubleshooting, fulfillment automation, and product operations.

Process

  1. 01

    Frame

    Defined the physical-to-digital journey and the jobs each user needed to complete.

  2. 02

    Build

    Created responsive profiles, account flows, commerce, and administrative services.

  3. 03

    Connect

    Linked NFC products, product claims, customer records, payments, and fulfillment data.

  4. 04

    Operate

    Supported customers, orders, devices, and iterative product improvements.

Tools

ReactTypeScriptFirebaseStripeREST APIsVite

Challenges

  1. 01

    Making a technical product feel understandable at the first tap.

  2. 02

    Keeping public profiles simple while account and fulfillment logic remain robust.

  3. 03

    Operating a real business exposed product decisions that a demo would never reveal.

Outcome

The platform is live and supports customer profiles, purchases, product activation, and order fulfillment.